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Life sciences and healthcare

  • Smiling older woman with short gray hair and glasses looks at a letter while sitting at a table with a laptop. Text reads: Design Medicaid experiences that keep members coming back.

    Article

    Reimagining Medicaid engagement: motivation over messaging

    Most Medicaid strategies still hinge on outreach volume and care gap closure. But if the plan is “send more reminders,” you’re missing the real lever for outcomes: motivated members.

  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Case Study

    Inside the patient journey

    A pharmaceutical company needed to quickly educate its field sales team on a new disease state ahead of an upcoming sales meeting. The goal was to deepen understanding of the patient experience—beyond physical symptoms—so reps could better engage healthcare providers around unmet needs and treatment limitations.

  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Case Study

    Putting the spotlight on sales incentives

    A major life sciences company wanted a unified way to promote and manage its sales incentive contests, especially its President’s Club program. They needed stronger communications, clearer leaderboards, and more engaging contest structures to keep sales teams focused and motivated.

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Turning America orange

    A pharmaceutical brand ranked third in a three‑product market and trended short of a $300 million annual sales goal, creating an urgent need to change territory‑level performance and daily sales behavior.

  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Case Study

    Send them packing

    A large, global sales and service organization faced increasing competitive pressure across multiple regions, requiring fast, coordinated action to protect shelf space and drive consistent execution in the field.

  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Case Study

    The power of one

    A global manufacturing company needed to unite 90,000 employees behind a critical C‑suite strategic goal. Reaching this diverse workforce—including 27,000 plant employees across 60 sites and multiple languages—required clear messaging, relevance to each individual, and consistent manager engagement.

  • An older woman wearing glasses looks at a laptop, with the text: Sustained Medicare Advantage engagement is the foundation of continued retention. The word foundation is highlighted in yellow.

    Article

    Designing Medicare Advantage engagement that lasts

    As higher-quality cut points become more demanding, benefits recalibrate, and expectations for measurable outcomes intensify, reminders alone will not sustain engagement.

  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Case Study

    Scaling recognition to drive global engagement

    An animal health organization wanted to get off to a fast start to the year and set their teams up for success. Read more to learn about the five-month, behavior-driven SPIFF that helped growth.

  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Case Study

    Turning global recognition into daily impact

    A global healthcare technology company wanted to build off the momentum generated with their enterprise-wide recognition program. See how they engaged their global workforce on Employee Appreciation Day.