Article
For manufacturing companies, sales partners and distributors are the lifeblood for their products and solutions. Supporting them with training, communications, rewards, recognition and analytics is vital to the relationship. Over the past few years, organizations have evolved their strategies and support to make sure their message and solutions reach the right people.
Article
Beyond the inherent engagement that gamification and performance-based recognition bring to your organization’s programs, one major advantage of using gamification is the incredible amount of data that can be generated naturally within the program.
Article
Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested.
Article
A persistent misconception surrounding gamification in the workplace is that it means introducing games or turning tasks into games. In reality, true gamification is the process of incorporating game-like elements into non-game contexts and tapping into the psychological drivers that make games engaging to motivate employees and customers.
Case Study
A financial services firm aimed to reduce client attrition and drive growth by engaging business banking clients through personalized outreach and data collection. A multi-touch reengagement campaign targeted C-suite decision makers, combining emails, direct mail, and surveys with rewards. The campaign identified 134 new opportunities, generated over $1.6M in new business, and achieved a 17:1 ROI. Discover the full story and results.
Article
Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management.
Article
Alignment between marketing and sales is an age-old challenge. Too many times what marketing is promoting is not what a company’s sales team is focused on selling. Even though there may be reasons for the disconnect, when the effort and investment is made to integrate, the rewards can be significant.
Case Study
A client aimed to boost growth and sales by enhancing channel partner engagement through learning. They created a dynamic partner portal and companion app, motivating partners with award points. Discover how this strategy influenced partner behavior and drove success in our case study.
Case Study
Using a push/pull approach, a major beverage bottler wanted to acquire customers for their premium brand who had never purchased or win-back customers who had not purchased in the past three months to deliver incremental revenue and shift purchase patterns.
Webinar
How do you cut through the clutter in a constantly changing marketplace? It’s getting more and more difficult to break through and capture your audience’s attention, so it’s imperative to stay on top of new trends to create memorable and meaningful experiences, whether it’s for your employees, sales teams, channel or customers.