Article
Why learning is trending in the workplace
Lifelong learning does remarkable things for our brains. Research has found that learning keeps brain cells working at optimum levels, which may slow cognitive and memory decline as we age.
Channel engagement
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Article
The power of purple shirts
Automotive OEMs have an abundance of channel data, from sales to staffing to certification. But knowing what to do with that data can be challenging. Learn how to maximize qualitative insights to drive dealer performance.
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Article
4 ways to motivate your channel sales
By building the proper groundwork, along with giving the proper time and attention, you can maximize your indirect channel sales partners’ output.
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Article
5 key channel marketing trends
For manufacturing companies, sales partners and distributors are the lifeblood for their products and solutions. Supporting them with training, communications, rewards, recognition and analytics is vital to the relationship. Over the past few years, organizations have evolved their strategies and support to make sure their message and solutions reach the right people.
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Article
Connecting gamification to business results
Beyond the inherent engagement that gamification and performance-based recognition bring to your organization’s programs, one major advantage of using gamification is the incredible amount of data that can be generated naturally within the program.
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Article
3 strategies to drive learner engagement
Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested.
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Article
The seven principles of a successful gamification program
A persistent misconception surrounding gamification in the workplace is that it means introducing games or turning tasks into games. In reality, true gamification is the process of incorporating game-like elements into non-game contexts and tapping into the psychological drivers that make games engaging to motivate employees and customers.
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Case Study
A targeted approach
A financial services firm aimed to reduce client attrition and drive growth by engaging business banking clients through personalized outreach and data collection. A multi-touch reengagement campaign targeted C-suite decision makers, combining emails, direct mail, and surveys with rewards. The campaign identified 134 new opportunities, generated over $1.6M in new business, and achieved a 17:1 ROI. Discover the full story and results.
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Article
10 key strategies for running successful channel partner programs
Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management.
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Article
Leveraging a push/pull strategy to move your channel loyalty forward
Alignment between marketing and sales is an age-old challenge. Too many times what marketing is promoting is not what a company’s sales team is focused on selling. Even though there may be reasons for the disconnect, when the effort and investment is made to integrate, the rewards can be significant.