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Customer loyalty

  • Close-up of hands holding a smartphone. Text reads: The average person sees and hears between 4,000 and 10,000 messages per day. Background is blurred and colorful.

    Article

    What is attention currency and why is it important?

    The average person sees or hears between 4,000 and 10,000 marketing messages every day. A customer’s attention has become one of a marketer’s most valuable commodities. Learn how to build credible engagement and real attention currency with your customers.

  • A person in a brown and white plaid coat holds a smartphone and a coffee cup. Text on a pink background reads, What do your best customers say about you?.

    Article

    5 recommendations for supporting customer advocates

    Customer advocacy is the premier indicator of true customer loyalty. What your best customers say about you and what information they share with others is extremely valuable. So, what can you do to encourage and facilitate greater customer advocacy about your brand, products or services?

  • Colorful gift cards scattered on a wooden surface. Text reads The average US adult has $175 of unused gift cards at any given time, with emphasis on $175 and any in bold.

    Article

    5 ways gifting can inspire your customers and employees

    Surprising and delighting customers and employees can elevate your brand. So can the packaging.

  • A hand stacks wooden blocks labeled Mission and Goal, Value, First impression, Communication, Rewards. Text reads, You only get one chance to make a first impression. What’s your opening offer to enroll in your loyalty program?”.

    Article

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing.

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.

  • Three people smiling and looking at a laptop screen. A purple background on the left features text: A majority of seniors spend, on average, 6 hours a day online.

    Article

    Making a connection: How to reach the 65+ demographic

    With 55.6 million adults aged 65 and older in the U.S., making up almost 17% of the total population, this demographic continues to be a valued part of American society and of course, continues to have a lot of buying power.