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Customer loyalty

  • Smiling older woman with short gray hair and glasses looks at a letter while sitting at a table with a laptop. Text reads: Design Medicaid experiences that keep members coming back.

    Article

    Reimagining Medicaid engagement: motivation over messaging

    Most Medicaid strategies still hinge on outreach volume and care gap closure. But if the plan is “send more reminders,” you’re missing the real lever for outcomes: motivated members.

  • An older woman wearing glasses looks at a laptop, with the text: Sustained Medicare Advantage engagement is the foundation of continued retention. The word foundation is highlighted in yellow.

    Article

    Designing Medicare Advantage engagement that lasts

    As higher-quality cut points become more demanding, benefits recalibrate, and expectations for measurable outcomes intensify, reminders alone will not sustain engagement.

  • Two hands hold a dark gift box with a gold ribbon. Next to it, white text on a blue background reads: A well-timed gift to your customer can make your brand unforgettable.

    Article

    What a customer gifting program can do for your business

    A well-designed customer gifting program isn’t just a nice gesture; it’s a strategic lever that can drive emotional connection, word-of-mouth marketing, and long-term loyalty. Here’s why it works and why more companies should consider it.

  • A woman with curly hair looks at her phone and smiles. Text on the left says: Personalization is essential to your marketing strategy. The words essential and marketing strategy are highlighted in yellow.

    Article

    Levels of personalization in content strategy

    When customers sift through the promotional messages that flood their inboxes and social media feeds, which ones are they most likely to give their full attention to?

  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Case Study

    Strategic marketing campaign shifts long-term buying patterns

    A major beverage bottler wanted to acquire customers who had never purchased or win-back customers who had not purchased in the past 3 months to deliver incremental revenue and shift purchase patterns.

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Marketing campaign increases pipeline

    A financial services firm wanted to drive newly converted clients to make appointments with sales reps. Their goal was to convert these clients to their corporate payment services offerings.

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.

  • A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.

    Article

    Building loyalty in a click-and-swipe-world

    In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.

  • Hands typing on a laptop keyboard with digital icons floating above. Text on the right reads, Social proof validates our decisions.

    Article

    The power of social proof

    Think about the recent purchases you have made or the travel you have planned. How many reviews did you look at before making your final decision? In our connected world, “non-marketing” messages such as reviews are often the strongest voice – it’s the customer speaking on behalf of a brand.

  • A small, red velvet heart stands on a dark, textured surface with bokeh lights in the background. The text reads, Improve customer retention with personalized appreciation.

    Article

    A three-step formula to improve customer retention and drive lasting loyalty

    In today’s competitive market, building strong relationships with customers is more important than ever. Customer appreciation is an effective way to increase these connections.