Jan 24, 2023
Written by: Mark Hirschfeld, VP, Consulting and Strategic Partnerships
(View Author Bio)
There are several enablement tools that can help you more effectively communicate with your employees whether they work at a desk, in a warehouse or out in the field.
Learn some common gaps in communication and engagement and how you can support your essential workers.
We are speaking, of course, of those front-line employees in manufacturing, distribution, healthcare and retail that provided so many necessary—essential— products and services.
One might argue these employees were essential before the pandemic, but we are paying more attention to this important segment of our workforce.
Our attention, however, does not appear to have helped create workplaces for these employees that, in their eyes, is meaningful, motivational and engaging. According to our ongoing proprietary New Rules of Engagement® studies, essential workers are far less engaged and inspired than those who work in offices.
Employees who work in roles such as production, distribution, retail, healthcare and hospitality are less likely to agree with the following statements:
Several of our New Rules trend lower if you are a deskless employee –
These themes are amplified in the comments of essential employees:
They are essential employees, yet too frequently are uninspired and demoralized in their workplaces.
When it comes to recognizing these important employees, the results are equally dismal. Each of the statements below for essential workers is also significantly lower than other employee groups:
Employee comments again give you a sense of the lack of genuine appreciation in the workplace:
In a highly competitive labor marketplace, engaging and inspiring deskless employees can reap significant benefits. Consider:
There are numerous enablement tools that can help you more effectively communicate to these important work groups. And we’ve helped our clients build a business case that shows how investing in programs to engage deskless employees easily delivers a meaningful return in lower turnover and absenteeism, improved safety and better customer experiences.