Oct 21, 2015
A nationwide food distributor needed to revamp their sales incentive program to
better fit their business model. In the past, top performers were rewarded with an
incredible group incentive trip. Despite the success and popularity of this model, taking all of the top performers away from their responsibilities during the same time frame resulted in a short-term decrease in sales. The client asked us for a new solution that would minimize the negative impact observed in the past while retaining the effectiveness of the sales incentive program.