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Leveraging an employee value proposition strategy

May 30, 2017

Written by: John O'Brien
(View Author Bio)

How to attract, engage and retain the best employees for your company.

In a highly-competitive and transparent job market, the war for talent has never been more important. Leading companies leverage an employee value proposition strategy to achieve their goals of attracting great candidates, increasing employee engagement, developing exceptional leadership and driving great business results.

So what exactly is an employee value proposition (EVP)? It’s everything your company has to offer that supports the employee experience, from making the decision to join the company through referring it as a great place to work. It’s not one single gesture; it’s an accumulation of experiences, emotions and interactions between your company and its employees. It exemplifies your corporate culture and values.

More importantly, it’s what your company will do day in and day out for its employees in return for their best work. EVP really gets to the heart of your business and the reasons why employees come to work each day. Part of it includes obvious things like pay, benefits and job security but it’s also so much more than that. Do
employees find meaning in their work? Can they see how it connects to the bigger corporate strategy? Are they valued and appreciated? It’s the things your employees would tell their friends and family about to describe why they’re happy at work.

Leverage your EVP strategy today. Continue reading.

Start building an effective employee value proposition today.

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John O'Brien

John O'Brien

Vice President
Employee Performance Group

As Vice President of BI WORLDWIDE’s Employee Performance Group, John O’Brien’s primary focus is to develop employee engagement strategies and solutions that change the behaviors of employees to align with customers’ business objectives. An expert in Employee Recognition Strategy, he educates HR professionals around the world on how to best engage their employees through employee engagement strategies, solutions and best practices.

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