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WEBINAR: What's next for sales?

Jun 03, 2020

Dr. Michael Ahearne answers questions and shares his team's research on how to adapt selling strategies for the future.

As the world faces the most disruptive health and economic challenges most of us have ever seen, there is no shortage of speculation as to how it will impact both lives and businesses. If you are a salesperson or you lead the sales effort in your organization, you might be asking:

  • What sales strategies will work best over the next few weeks, months and year?
  • How can I put my sales team in a position to bring the most value to our customers?
  • What changes should I make in terms of process and measurement?

Hear Dr. Michael Ahearne, C.T. Bauer Chair Professor of Marketing and Research Director of the Sales Excellence Institute, University of Houston answer some of the most pressing questions facing sales leaders today and share his team's research on how to adapt selling strategies for the future.

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Dr. Michael Ahearne

C.T. Bauer Chair Professor of Marketing and Research Director of the Sales Excellence Institute
University of Houston

Michael Ahearne (Ph.D., Indiana University) is Professor of Marketing and C.T. Bauer Chair in Marketing at the University of Houston. He is also Research Director of the Sales Excellence Institute. Mike's research has primarily focused on improving the performance of salespeople and sales organizations. He has published over 50 articles in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes. Mike was recently recognized by the American Marketing Association as one of the most research productive scholars in the field of marketing. His research has been profiled in the Wall Street Journal, Business 2.0, Business Investors Daily, Fox News, INC Magazine and many other news outlets. Mike's textbook, Selling Today: Partnering to Create Customer Value, is the highest grossing professional selling textbook in the world, with copies being distributed in over forty countries. Paired with the many teaching awards he has won at the MBA and undergraduate levels in Sales, Sales Management, and Key Account Management, Mike has a proven track record of excellence when it comes to disseminating knowledge in his field. He has also had a significant impact outside of the classroom based on the reach of the Sales Excellence Institute, which is widely regarded as the worldwide leader in sales education and research. Mike was recently honored as the inaugural winner of the Sales Education Foundation's Research Dissemination Award for the impact of his research on business practice. Before entering academia, Mike played professional baseball for the Montreal Expos and worked in marketing research and sales operations for Eli Lilly and PCS Healthcare. Throughout his career, Mike has consulted with over 200 companies in a wide range of industries such as consumer packaged goods, direct selling, health care, insurance, technology, and transportation. As both a principal at ZS Associates and as an independent consultant, he has worked with companies on a range of projects such as segmentation strategy, sales territory design, compensation plans, sales process optimization, and talent management.