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Home Contests and Incentives
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Contests and Incentives

Go above and beyond and they’ll do the same.

We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

Take your sales team to another level.

If your sales incentive program is built to give your top 10% a bonus and a gift card, it’s not much more than expensive applause. Rewarding the people who would have performed anyway won’t change the trajectory of your business.

Our approach is built on behavioral science. Leverage the right contests and incentives to disrupt complacency, activate the middle performers in your sales organization, and hardwire the behaviors that actually drive revenue.

Find the right tool. Engineer business outcomes.

A comp plan can only do so much. The right incentives at the right time inspire reps to go above and beyond. And that looks different for every organization. That’s why we maintain the most robust collection of rules design and incentive options in the industry.

Learn how we align sales goals with the bigger picture, engage your sales reps with the most upside, and target growth across your entire team.

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GoalQuest® AI

The world’s only sales incentive design with proven results that uses AI to drive incremental sales with dealers, wholesales, and agents. A self-selected goal matrix and all-or-nothing reward structure drive achievement and control budget. Perfect for short-term initiatives.

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ChallengePoint™

Build a program culture that moves beyond comp plans. Blend the personal goal setting of GoalQuest® with a base earnings component and allow participants to earn incremental rewards, even if they don’t hit their chosen goal.

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Game Arcade

Use quick-hit gaming rewards and variable ratio reinforcement to leverage social and positive behavioral conventions—reinforce behaviors, reward outstanding performance, and keep participants working to earn “one more play.”

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Plateau/Tiered

Sometimes the best programs are the simplest. Set 3-5 goal plateaus and reward participants based on the level they achieve at program’s end. Flexible, easy to understand and administer, and ideal for quick spin-up and execution.

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Learn & Earn

Reward participants for successful training completion. Leverage a proven Do This, Get That structure. Run a limited-time promotion for short field-wide learning needs, or build a 12-month program for extensive learning curricula.

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Do This, Get That

Reward participants each time they meet specific criteria. Open ended structure keeps participants motivated throughout the program period. Flexible for short- or long-term initiatives, and useful when different sale types or activities require unique award values.

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Accelerator

Accelerate payouts as key milestone levels are met and create a push to reach the highest level. Rewards can be issued as earned, or at program’s end. Great for all performance levels, but especially motivating for top performers.

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Balanced Mix

A short-term incentive structure that incentivizes a varied sales matrix to keep reps from focusing strictly on “easy sales.” Use leaderboard variants, such as a BINGO-style card, to keep competition fresh. Tap into fixed or open-ended budget structure so match business goals.

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Sweepstakes

Wield a probabilistic reward structure to drive simple activities across a large audience without blowing through your budget, and allow program sponsors to issue special spot rewards.

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Stacked Ranking

Rank participants on defined program metrics at one or more pre-set times and foster friendly competition in your sales force. Define audience segments to address higher- and lower-performing groups, and drive business outcomes on a fixed rewards budget.

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Breakthrough

Blend Do This, Get That and Plateau/Tiered reward structures for a program where participants earn cumulative awards as they hit key performance targets. Scale for short- or long-term initiatives and run promotions that keep energy high throughout the organization.

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Break the Bank

Create urgency and open up your incentive pool on a first come, first serve basis. Participants rush to hit defined metrics and earn rewards—when the pool runs out, the promotion is over. Perfect for programs spanning up to two months.

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Heat Maps

Heat Maps transform performance data into a vivid, visual experience that’s far more powerful than a spreadsheet—sparking immediate action and healthy competition by making performance visible and comparable. By leveraging behavioral science like relativity bias, the spotlight effect, and loss aversion, heat maps motivate individuals and teams to close gaps, change behaviors, and drive measurable business outcomes.

Program Enhancements

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Top Performer Awards

Add motivators to any program with top performer awards and recognition. Motivate historically strong performers with bonus rewards for exemplary performance. A fixed budget minimizes budget exposure.

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Bonus Sweepstakes

Layer a sweepstakes component on top of any program to introduce probablistic rewards to keep low- and middle-performers engaged to the very end. When anybody has a shot to win something, everybody works to keep their name in the game.

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Doubler or Tripler

Drive focus on key metrics by doubling or tripling base program earnings if certain performance goals are met. Reward individuals or incorporate team-based competition to encourage your reps to collaborate.

More Incentive Solutions

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Elevate

Transform your workplace and culture with one powerful ecosystem. Elevate® is the complete solution that offers all elements of employee and sales engagement.

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GoalQuest AI

The world’s only sales incentive design with proven results that uses AI to drive incremental sales with dealers, distributors, wholesalers and agents.

Learn More
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Sales Rewards

From the hottest brands and luxury getaways to hard-to-get sports tickets and learning opportunities—whatever ignites their passion, find it in Rewards Marketplace.

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Warehouse Windfall

Take sales incentives for top performers to the next level with Warehouse Windfall. Motivate your sales force with the opportunity to earn a once-in-a-lifetime run through a warehouse packed full of high-end merchandise. 

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Windfall VR

Your teams can experience our most inspiring reward anywhere, any time with a virtual reality version of our legendary Warehouse Windfall experience.

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Rewards Adventure

Rewards Adventure is an online incentive video game designed to motivate, inspire and honor top performers. When you need an alternative to gathering in-person, Rewards Adventure brings the celebration to your achievers.

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Game Arcade

Whether you’re looking to reinforce behaviors that drive your business or recognize specific goal achievements, Game Arcade is a simple and fun way to reward the outstanding performance of your sales teams.

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Our work speaks for itself

View All Case Studies
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Leading the charge

    Discover how a large telecommunications company empowered call center managers to drive exceptional performance through the innovative “Boldly Go” incentive program.
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  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Optimizing sales contests & SPIFFs for maximum impact

    A leading biopharmaceutical company questioned the effectiveness of their sales contests and SPIFF programs. Our Decision Sciences team analyzed their data, uncovering key insights that led to a smarter approach to sales motivation. Discover how data-backed strategies transformed their incentive programs and drove sales success.
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  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    A rise in employee engagement

    A major cruise line aimed to boost employee engagement, retention, and sales performance. We implemented a gamification strategy, creating missions to drive performance and retention. Discover how this approach led to impressive engagement and revenue growth in our case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A woman with glasses looks at a tablet. Text: WEBINAR | ON DEMAND. The New Rules of Engagement for Sales. Photos of two men: Kurt Nelson, Ph.D., The Lantern Group, and Mark Hirschfeld, BI WORLDWIDE.

    Webinar

    The New Rules of Engagement® for Sales

    Watch this webinar for a data-driven discussion on how today’s most effective sales organizations balance compensation, communication, and inspiration to drive results, especially in times of change.

  • White and pink text on a dark pink background with upward-pointing, glowing arrows reads: The best sales incentive programs strengthen connection, loyalty, and appreciation while driving performance.

    Article

    6 ways to build sales incentives your team will love

    The sales landscape continues to rapidly evolve, and companies are rethinking how they inspire and reward their sales teams. Here are six sales incentive strategies that you can use to motivate and engage your sales teams while showing them a little well-earned appreciation.