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Service Anniversary

A meaningful approach to recognition

Celebrating service should go beyond counting years – it should honor impact and embrace the feeling that employees belong and matter.

Service is more than just time.

Employees bring more than tenure; they contribute skills, support, training, achievements, and leadership. When we recognize service, we celebrate the journey, not just the time. We believe every year should be acknowledged and milestones should be celebrated.

Acknowledge every year. Celebrate milestones. Drive engagement.

Every year of service matters. HR leaders play a critical role in fostering a culture of appreciation. When you recognize each year of commitment, celebrate key milestones, and acknowledge growth, you reinforce loyalty, motivation, and a connection to the organization.

Why this matters for HR leaders:

  • Strengthens employee engagement and retention
  • Aligns with Total Rewards strategy
  • Reinforces an employee-first culture
  • Creates meaningful, memorable moments

Key milestones and recognition strategy

Onboarding

Take the first step in the journey.

Year 1

Lay the foundation for engagement.

Year 3

Strengthen commitment.

Every 5 Years After

Acknowledge long-term impact.

Retirement

Celebrate leadership and tenure.

What meaningful recognition looks like

Leader-Led

Managers drive recognition, making it personal.

Peer-Celebrated

Encourage a culture of appreciation.

Personalized and Choice-Driven

Employees receive rewards that align with their preferences.

Look Back and Look Ahead

Create opportunities to recognize accomplishments and future possibilities.

Equitable Experience

Meet local needs and ensure equitable experiences across the organization.

What makes our Service Anniversary programs different

We transform time-based transactions into moments employees value and remember. We celebrate time and personal impact to create a stronger connection between your employees and your organization. With flexible award options – from curated collections to point-based marketplaces – and global execution, we help you build loyalty and elevate the recognition experience.

Account Support

More than awards and a platform, we provide partnership. A dedicated account team helps your team make informed decisions, and provides ongoing guidance across the globe.

True Global Presence

We have employees in international markets, which allows us to provide localized support, duty-free delivery, and in-country invoicing for tax advantages. Tailor your program to meet regionalized needs while ensuring equitable experiences, compliant disciplines, and broad organizational oversight.

Impactful Programs

Transform how people perceive and connect with your culture in a positive way. We study human behaviors, understand what motivates and matters, and then apply those theories to our solutions, recommendations, awards, and technology.

Our work speaks for itself

  • Tapping into success

    A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.
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  • Three’s a crowd

    A biotech client consolidated three separate programs into one ecosystem using an engagement platform. This integration streamlined their processes and significantly boosted engagement. Discover how this approach led to increased collaboration and revenue growth in our case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.