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Home Who We Serve Technology
A person works intently on a laptop, surrounded by colorful bokeh lights in a dark setting. The atmosphere is vibrant, with blues, reds, and occasional star-like sparkles adding a dynamic, futuristic touch to the scene.

Technology

The bleeding edge of behavioral economics

Trusted by major technology companies to drive better business outcomes by attracting, inspiring, and retaining a high-performing workforce; increasing sales force effectiveness; boosting partner loyalty; and energizing event audiences.

Engage employees

We help you attract, inspire, and retain a high-performing workforce by:

  • Increasing employees’ sense of belonging
  • Strengthening your culture
  • Connecting employees to your culture and purpose
  • Improving your employee experience
  • Making employees feel valued for their contributions
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Motivate sellers

We engage and motivate sellers across four critical areas—accelerating onboarding, boosting enablement, driving high-value activities, and driving quota attainment—by leveraging gamification, incentives, and recognition to help SaaS and technology companies improve their sales pipeline health, velocity, profitability, and overall growth.

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Accelerate Onboarding

  • Gamify role-based new hire onboarding
  • Recognize and reward desired behaviors
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Boost Enablement

  • Gamify role-based sales enablement journeys
  • Motivate sellers to complete learning
  • Recognize and reward desired behaviors
  • Amplify new product and solution launches
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Drive High-Value Activity

  • Gamify role-based sales processes and activities
  • Motivate sellers to complete high-value activities (HVA)
  • Recognize and reward desired behaviors
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Drive Quota Attainment

  • Motivate sellers to attain or exceed quota
  • Improve closure rates, deal size, cross-sell and upsell, renewal rates, etc.
  • Recognize and reward top performers and consistent quota attainment

Boost partner loyalty

We help you build strong, lasting relations with distributors, resellers, and solution providers by boosting their engagement, sales, and loyalty. Whether it’s partner segmentation analysis, traditional sales incentives, learning solutions, or a learn and earn combination, we help create opportunities for your channel partners to effectively communicate your company’s value proposition and keep your business top of mind by:

  • Analyzing and segmenting channel partner performance
  • Identifying initiatives to drive growth and profitability that will maximize your channel marketing ROI
  • Gaining channel partners’ mindshare and keeping your business top of mind
  • Driving channel sales enablement and high-value activities
  • Increasing channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions
  • Inspiring, recognizing, and rewarding channel sales growth across all channel partner segments and/or tiers
A man in a blue shirt holds a tablet while standing in a server room filled with rows of illuminated server racks, looking thoughtfully at the equipment. Blue lights and cables create a high-tech atmosphere.
A large audience sits in a dark theater, watching a brightly lit stage with three large, glowing screens displaying abstract visuals in red and blue tones.

Energize event audiences

We help you design and execute world-class events that will energize and inspire your audience by:

  • Bringing fresh thinking, ideas, and solutions to elevate the overall experience
  • Delivering holistic, audience-centric thinking and solutions – beyond just creative, production, and logistics – to inspire audiences and maximize the impact of every event
  • Providing a one-stop-shop approach that simplifies the demands of planning, coordinating, and operating world-class events
  • Leveraging our extensive global footprint, resources, and local-market expertise to execute global events that accommodate the unique needs of each market

Numbers tell a story.

24

of the largest global technology companies count on us

550k

program participants

10:1

or greater ROI on sales incentives

Our work speaks for itself

View All Case Studies
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Recognize someone today

    A global tech company sought to improve employee recognition and create a consistent strategy across the organization. We helped them implement a unified recognition program, inspiring over 380,000 employees in more than 100 countries. Discover how this approach boosted engagement, retention, and happiness in our case study.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Inspiring an online community

    A global software company sought to attract new members and engage their community using Bunchball gamification. They created a personalized experience with missions, peer recognition, and leaderboards. This approach led to higher engagement and faster onboarding. Discover how this strategy transformed their community in the full case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A person with glasses types on a laptop in a vibrant, neon-lit setting with colorful lights and sparkles surrounding them, creating a creative and futuristic atmosphere.

    Article

    Why onboarding, enablement, and high-value sales activities matter more than ever

    Selling technology is complex, fast paced, and unforgiving. But the path to better outcomes is clear: invest in structured onboarding, reinforce with strong enablement, focus reps on high-value activities, and amplify it all with gamification, incentives, and recognition.

  • Webinar slide titled Celebrating moments that matter: Recognizing professional and personal milestones. Featuring speakers Jenni Coronato and Kurt Muchow. A heart-shaped sticky note reads Celebrating you! with colorful paper balls.

    Webinar

    WEBINAR: Celebrating moments that matter

    In an increasingly global and hybrid workforce, the lines have blurred between personal and professional. The research shows it’s no longer enough to solely acknowledge an employee’s work contributions. Now is the time to better understand and celebrate the whole employee—not simply for what they achieve in their work, but also their personal milestones that are an integral part of their life.