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The New Rules of Engagement® for Sales

In sales, compensation gets attention, but inspiration drives sustained performance.

Mark Hirschfeld , Vice President, Consulting Services and Strategic Partnerships Kurt Nelson, Ph.D. , Founder and President, The Lantern Group More about the authors

Watch this webinar for a data-driven discussion on how today’s most effective sales organizations balance compensation, communication, and inspiration to drive results, especially in times of change.

Grounded in behavioral science and real-world research, this webinar will explore why cash alone isn’t enough, how recognition amplifies compensation, and how communication breakdowns quietly erode motivation. We’ll also look at how sales leaders can navigate change without losing momentum and align rewards strategies directly to business outcomes.

What will you learn in this webinar?

  • How compensation and recognition work together to drive higher sales performance and retention
  • Why inspiration outperforms cash alone and what behavioral science tells us about motivation
  • How to communicate more effectively with sales teams in an era of constant noise and change
  • Practical ways to manage change without disengaging top producers
  • How to connect rewards, recognition, and communication directly to business outcomes

If you want a sales rewards strategy that doesn’t just pay people but propels them, this session will give you the clarity (and confidence) to lead differently.