Channel Engagement
From partners to powerhouses.
Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.
Build a network of loyal partners.
Analyze
When you understand your partners better, you win.
Connect
Targeted learning and data-powered messaging keep your brand on their radar.
Influence
Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.
Reward
Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.
Every metric tells a story.
11.2%
average annual increase in channel sales
1M
sales representatives engaged annually
83
Net Promoter Score – according to Bain & Co, above 80 is world-class
Integrated Solutions
We’ll help you build your channel sales strategy.
Loyalty
Nothing sustains and elevates a brand like authentic customer loyalty. And that starts by building loyalty in your channel with engaging loyalty platforms.
Contests and Incentives
Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.
Dealer Events
Whether it’s an annual meeting or an exciting new product launch, we create events that help your dealers see how they fit into the big picture.
Learning
We customize learning solutions that inform, engage, and educate your entire distribution channel.
Communications
Innovative strategies designed to capture and keep their attention, and stand out from the noise.
Gamification
Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.
We turn channels into growth engines.
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Pulling customer behavior + pushing sales rep behavior
Using a push/pull approach, a major beverage bottler wanted to acquire customers for their premium brand who had never purchased or win-back customers who had not purchased in the past three months to deliver incremental revenue and shift purchase patterns.Learn More -
Impacting sales confidence through gamification
A telecommunications client sought to boost employee understanding and confidence in their products through a gamified learning platform. We designed a program that significantly increased engagement and product knowledge, driving sales growth. Discover how this strategy led to impressive results in our case study.Learn More -
Driving subscription sales ten-fold
An entertainment client struggled to drive high-margin subscription sales through their telecom partners. We developed an incentive program that included stretch goals, competitions, and on-the-spot rewards. This approach led to significant increases in subscription sales and agent engagement. Discover the full story and impressive results in the case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
The New Rules of Engagement® global employee inspiration research report
Each year, our research sheds new light on what truly drives engagement and what holds it back. This year’s findings reflect a workplace in motion: recognition that spreads like wildfire, artificial intelligence reshaping productivity, and managers redefining what leadership looks like in a world of constant change.
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Article
Cut the clutter
Unifying channel engagement is essential for improving productivity, enhancing performance, and reducing turnover. By cutting the clutter and consolidating processes, organizations can create a more cohesive and effective channel engagement strategy. The Hub serves as a model for this approach, demonstrating the benefits of a streamlined, integrated platform.
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Webinar
Driving business and culture
Watch this webinar to learn about how Medtronic leverages their recognition initiatives to drive organizational objectives. Ken Fairchild from Medtronic will discuss how they were able to improve free cash flow, market share, and other key CEO priorities.