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Thought Leadership

  • A person with glasses types on a laptop in a vibrant, neon-lit setting with colorful lights and sparkles surrounding them, creating a creative and futuristic atmosphere.

    Article

    Why onboarding, enablement, and high-value sales activities matter more than ever

    Selling technology is complex, fast paced, and unforgiving. But the path to better outcomes is clear: invest in structured onboarding, reinforce with strong enablement, focus reps on high-value activities, and amplify it all with gamification, incentives, and recognition.

  • A smiling person in a denim shirt uses a smartphone, with the text Incentives are a strategic tool for sales growth displayed beside them on a blurred background.

    Article

    Five strategies to drive year-over-year sales growth

    If you’re looking to elevate performance across your sales organization, consider how a well-designed incentive program can influence not only results but also the behaviors that drive them. Here are five strategies you can use to realize year-over-year growth.

  • A serious woman in glasses tears up a piece of paper. Next to her, text reads, Its time to move beyond all employee recognition programs. The background features shades of orange.

    Article

    Why you should reconsider your “all employee” recognition program

    At first glance, a one-size-fits-all recognition program sounds efficient. Everyone gets the same experience, the same rewards, the same communications. Simple, right? But here’s the problem: your employees aren’t the same. And neither are their roles, motivations, or contributions.

  • Six diverse young adults stand in a row using digital devices, with the text “Turn engagement into results with gamified incentive programs” displayed above them on an orange gradient background.

    Article

    From recognition to results

    Traditional incentive programs were built to reward excellence, but they often forget to motivate improvement. Businesses need to motivate beyond the top 5% if they want to stay competitive. They need a system that inspires everyone to do their best work.

  • A woman with curly hair looks at her phone and smiles. Text on the left says: Personalization is essential to your marketing strategy. The words essential and marketing strategy are highlighted in yellow.

    Article

    Levels of personalization in content strategy

    When customers sift through the promotional messages that flood their inboxes and social media feeds, which ones are they most likely to give their full attention to?

  • Text on a dark background reads, How can AI change your recognition strategy? with AI and your in bold. Colorful, wavy light patterns in orange, pink, and blue decorate the lower part of the image.

    Article

    AI-powered recognition: Delivering results from day one

    We’ve always believed that recognition can transform the employee experience. When done well, recognition is timely, meaningful, and drives real behavior change. But what if we could make it even more impactful, personalized, engaging, and effortless?

  • A person in a white shirt pushes three wooden blocks with sad faces. The text reads: The most expensive recognition program is the one that doesnt produce outcomes.

    Article

    9 things to consider when choosing a recognition and reward program

    Recognition should not be just a “nice-to-have.” It should fuel a company’s strategic imperatives. But not all recognition and reward programs are created equal.

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.