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Thought Leadership

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.

  • Colorful backpacks lined up on a surface outdoors with the text: Turn every award moment into a lasting brand experience. appearing on the left side of the image.

    Article

    Beyond swag: How strategic merchandise inspires action and strengthens brands

    For marketing and sales leaders, the challenge isn’t just about brand visibility: it’s about driving action, fostering loyalty, and creating moments that matter. Merchandise and awards should do more than just bear a logo; they should solve business challenges in a way that inspires and motivates.

  • A yellow paper airplane follows a dotted upward path above ascending bar graphs. Text reads: How does recognition help you reach your big goals? with recognition and your big goals? highlighted in orange.

    Article

    Recognition’s impact on business results

    At BI WORLDWIDE, we help our clients deliver real, tangible results through our recognition programs. When we ask program owners about their big goals, we often hear things like “improve culture” or “create a sense of purpose.” These are great goals, and we can certainly help with them. But that’s not what we’re asking.

  • A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.

    Article

    Building loyalty in a click-and-swipe-world

    In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.

  • A smiling, bearded man in a blazer stands confidently with arms crossed. Behind him are blurred colleagues. Text reads: Boost your company culture with evidence-based tactics.

    Article

    Recognition’s impact on company culture

    When we think about companies with outstanding cultures, we often imagine trendy office spaces with exposed brick walls, open layouts, free drinks, and foosball tables. Similarly, when AI thinks of a great workplace culture, it shows images of young, overly cheerful employees around a reclaimed wood table, surrounded by colorful Post-it® notes.

  • Three yellow paper airplanes fly on a blue background alongside the text: Designing a successful contest doesn’t have to be hard.

    Article

    Overcoming obstacles to contest design

    Picture this scenario: you’re in a meeting and sales are down. As you brainstorm ideas with your team, you suggest running a sales contest to close out the quarter strong. Your boss thinks it’s a genius idea and tasks you with designing a program to launch next week.

  • Hands typing on a laptop keyboard with digital icons floating above. Text on the right reads, Social proof validates our decisions.

    Article

    The power of social proof

    Think about the recent purchases you have made or the travel you have planned. How many reviews did you look at before making your final decision? In our connected world, “non-marketing” messages such as reviews are often the strongest voice – it’s the customer speaking on behalf of a brand.

  • A variety of colorful gift cards are scattered across a wooden surface. The cards are in shades of green, blue, orange, and yellow, each with the text Gift Card written on its surface.

    Article

    Points versus gift cards

    The New Rules of Engagement® research shows employees who feel their organization’s incentives are exciting are eight times more likely to be inspired at work. But not all rewards drive behavior change and results.

  • A small, square gift box wrapped in light blue paper sits in a corner against a blue background. It is adorned with a glossy white ribbon tied in a bow on top.

    Article

    The trouble with money

    If you ask anyone, they’ll say cash is more appealing. But based on years of research and practical application, we know inspiration is more powerful than money when it comes to changing behavior.