Thought Leadership
-
Article
Building loyalty in a click-and-swipe-world
In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.
-
Article
Recognition’s impact on company culture
When we think about companies with outstanding cultures, we often imagine trendy office spaces with exposed brick walls, open layouts, free drinks, and foosball tables. Similarly, when AI thinks of a great workplace culture, it shows images of young, overly cheerful employees around a reclaimed wood table, surrounded by colorful Post-it® notes.
-
Article
Overcoming obstacles to contest design
Picture this scenario: you’re in a meeting and sales are down. As you brainstorm ideas with your team, you suggest running a sales contest to close out the quarter strong. Your boss thinks it’s a genius idea and tasks you with designing a program to launch next week.
-
Article
The power of social proof
Think about the recent purchases you have made or the travel you have planned. How many reviews did you look at before making your final decision? In our connected world, “non-marketing” messages such as reviews are often the strongest voice – it’s the customer speaking on behalf of a brand.
-
Article
Points versus gift cards
The New Rules of Engagement® research shows employees who feel their organization’s incentives are exciting are eight times more likely to be inspired at work. But not all rewards drive behavior change and results.
-
Article
The trouble with money
If you ask anyone, they’ll say cash is more appealing. But based on years of research and practical application, we know inspiration is more powerful than money when it comes to changing behavior.
-
Article
3 ways to drive culture and strategy with HR leaders
In today’s dynamic work environment, HR professionals often find themselves managing complaints and culture clashes rather than shaping company culture and strategy. But how can HR leaders get back to focusing their influence on both short- and long-term company goals effectively? The answer lies in data.
-
Article
A three-step formula to improve customer retention and drive lasting loyalty
In today’s competitive market, building strong relationships with customers is more important than ever. Customer appreciation is an effective way to increase these connections.
-
Article
Encourage speak up culture
Speaking up is essential to bringing an inspired idea to life. Innovation requires doing something completely differently than in the past. At some point, someone went against the status quo.