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Thought Leadership

  • A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.

    Article

    Building loyalty in a click-and-swipe-world

    In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.

  • A smiling, bearded man in a blazer stands confidently with arms crossed. Behind him are blurred colleagues. Text reads: Boost your company culture with evidence-based tactics.

    Article

    Recognition’s impact on company culture

    When we think about companies with outstanding cultures, we often imagine trendy office spaces with exposed brick walls, open layouts, free drinks, and foosball tables. Similarly, when AI thinks of a great workplace culture, it shows images of young, overly cheerful employees around a reclaimed wood table, surrounded by colorful Post-it® notes.

  • Three yellow paper airplanes fly on a blue background alongside the text: Designing a successful contest doesn’t have to be hard.

    Article

    Overcoming obstacles to contest design

    Picture this scenario: you’re in a meeting and sales are down. As you brainstorm ideas with your team, you suggest running a sales contest to close out the quarter strong. Your boss thinks it’s a genius idea and tasks you with designing a program to launch next week.

  • Hands typing on a laptop keyboard with digital icons floating above. Text on the right reads, Social proof validates our decisions.

    Article

    The power of social proof

    Think about the recent purchases you have made or the travel you have planned. How many reviews did you look at before making your final decision? In our connected world, “non-marketing” messages such as reviews are often the strongest voice – it’s the customer speaking on behalf of a brand.

  • A variety of colorful gift cards are scattered across a wooden surface. The cards are in shades of green, blue, orange, and yellow, each with the text Gift Card written on its surface.

    Article

    Points versus gift cards

    The New Rules of Engagement® research shows employees who feel their organization’s incentives are exciting are eight times more likely to be inspired at work. But not all rewards drive behavior change and results.

  • A small, square gift box wrapped in light blue paper sits in a corner against a blue background. It is adorned with a glossy white ribbon tied in a bow on top.

    Article

    The trouble with money

    If you ask anyone, they’ll say cash is more appealing. But based on years of research and practical application, we know inspiration is more powerful than money when it comes to changing behavior.

  • Four people work at a table with laptops in a modern office. Digital network graphics overlay the image. Text reads: “Use data for HR leaders to shape company culture and strategy.”.

    Article

    3 ways to drive culture and strategy with HR leaders

    In today’s dynamic work environment, HR professionals often find themselves managing complaints and culture clashes rather than shaping company culture and strategy. But how can HR leaders get back to focusing their influence on both short- and long-term company goals effectively? The answer lies in data.

  • A small, red velvet heart stands on a dark, textured surface with bokeh lights in the background. The text reads, Improve customer retention with personalized appreciation.

    Article

    A three-step formula to improve customer retention and drive lasting loyalty

    In today’s competitive market, building strong relationships with customers is more important than ever. Customer appreciation is an effective way to increase these connections.

  • A woman raises her hand in a classroom setting, seen from behind. She is wearing a red sweater. In front is a blurry instructor speaking to the group, with a whiteboard and windows in the background.

    Article

    Encourage speak up culture

    Speaking up is essential to bringing an inspired idea to life. Innovation requires doing something completely differently than in the past. At some point, someone went against the status quo.