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Thought Leadership

  • Close-up of hands holding a smartphone. Text reads: The average person sees and hears between 4,000 and 10,000 messages per day. Background is blurred and colorful.

    Article

    What is attention currency and why is it important?

    The average person sees or hears between 4,000 and 10,000 marketing messages every day. A customer’s attention has become one of a marketer’s most valuable commodities. Learn how to build credible engagement and real attention currency with your customers.

  • A person in a brown and white plaid coat holds a smartphone and a coffee cup. Text on a pink background reads, What do your best customers say about you?.

    Article

    5 recommendations for supporting customer advocates

    Customer advocacy is the premier indicator of true customer loyalty. What your best customers say about you and what information they share with others is extremely valuable. So, what can you do to encourage and facilitate greater customer advocacy about your brand, products or services?

  • Colorful gift cards scattered on a wooden surface. Text reads The average US adult has $175 of unused gift cards at any given time, with emphasis on $175 and any in bold.

    Article

    5 ways gifting can inspire your customers and employees

    Surprising and delighting customers and employees can elevate your brand. So can the packaging.

  • A hand stacks wooden blocks labeled Mission and Goal, Value, First impression, Communication, Rewards. Text reads, You only get one chance to make a first impression. What’s your opening offer to enroll in your loyalty program?”.

    Article

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing.

  • Woman with curly hair smiles while holding a piece of paper, covering part of her face. Text on the image reads: How do you make sure recognition stays authentic with the rapid use of AI?.

    Article

    Authentic recognition in an artificial world

    There’s something very authentic and real about the connection created by every individual recognition moment. But with artificial intelligence (AI) rapidly growing and evolving, how do you make sure recognition stays authentic? We don’t expect AI to write evocative, meaningful and celebratory content. But we do expect it to assist in creating something detailed, accurate and relevant.