Thought Leadership
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Article
Peer-based and team-based competition belongs in your sales kick off
Sales kickoffs are great at creating energy. The real question is whether that energy turns into changed behavior once sellers leave the room.
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Article
Why sales contests fail
Sales leaders have more ways than ever to motivate performance: compensation plans, SPIFFs, accelerators, recognition programs, contests, and more. Yet many organizations still struggle with a familiar problem: performance plateaus.
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Article
Why holiday retail strategies succeed or fail at the frontline
The holiday season may still feel far off, but peak retail performance is built months before seasonal hires ever step onto the floor. Organizations that prepare the frontline now will be in a stronger position when the stakes are highest.
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Article
Compensation and recognition for salespeople
Cash motivates, but culture retains. Recognition, growth, and meaningful work transform a compensation plan into a commitment plan. To help sales leaders design the right mix, we use a 3×2 total rewards toolkit.
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Article
The Strategic Value of a Channel Loyalty Program
A well-designed channel loyalty program takes a fundamentally different approach. It treats channel partners not as anonymous transactions, but as long-term customers with evolving needs, motivations, and behaviors.
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Article
Reimagining Medicaid engagement: motivation over messaging
Most Medicaid strategies still hinge on outreach volume and care gap closure. But if the plan is “send more reminders,” you’re missing the real lever for outcomes: motivated members.
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Article
The change imperative: How to lead through uncertainty with intention
Managing change isn’t about avoiding discomfort; it’s about guiding people through it. When leaders address the “you go first” mentality with empathy, data, and clear communication, they build trust instead of fear. Change done well isn’t just a process; it’s a cultural advantage.
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Article
Business outcomes: Recognition that delivers results
When organizations recognize both performance and results, they don’t just build stronger teams. They build stronger businesses.
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Article
Why cash incentives underperform
Cash—and cash equivalents like gift cards—are often treated as the obvious choice because they’re flexible, familiar, and easy to defend. But the job of an incentive reward is to change behavior, increase effort, and lift results, not win a preference poll.