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Thought Leadership

  • Blurred image of people walking in a busy city at night with bright lights. A green text overlay on the left reads: Companies who haven’t refreshed their rewards strategy are likely to see it’s become part of the background noise.

    Article

    Take a chance on changing your employee rewards strategy

    When looking at behavior and results-based recognition in your organization, partial reinforcement and probabilistic rewards are some of the most effective tools available for cutting through the static. Variable structures can be just the layer your reward strategy needs to recapture employees’ attention.

  • Abstract green and red circular design on black background. Quote in yellow and white text: Organizations must recognize that simply including game mechanics is not enough to realize the core benefits of gamification. - Gartner, Hype Cycle.

    Article

    There is no gamification without goals

    Every gamification program is unique but all gamification programs exist to motivate the people participating to increase adoption, engagement and retention. Having goals at the center of the gamification journey allows participants to clearly understand the objective of the program and for organizations to measure the effectiveness of the audience’s efforts.

  • A person in a blue dress is sitting and holding a tablet. The text reads: 63% of purchases have more than 4 people involved, up from 47% five years ago. The background is blurred with a purple overlay.

    Article

    Top 5 ways to jumpstart your sales

    The current sales landscape still contains some of the previous hurdles, but new ones have also popped up. To clear these hurdles and have success, you’re going to need to up your game plan accordingly.

  • Smiling woman in a business setting points to a board. Text reads, Motivated and engaged employees are not just assets; theyre the driving force behind your organization’s success.

    Article

    Driving incremental sales results through employee engagement

    In any organization, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results. However, inspiring employees to go above and beyond their job description requires more than just monetary incentives. It demands a culture of inspiration that fosters engagement, creativity and a sense of ownership.

  • Three people smiling and looking at a laptop screen. A purple background on the left features text: A majority of seniors spend, on average, 6 hours a day online.

    Article

    Making a connection: How to reach the 65+ demographic

    With 55.6 million adults aged 65 and older in the U.S., making up almost 17% of the total population, this demographic continues to be a valued part of American society and of course, continues to have a lot of buying power.

  • Stacked wooden blocks with black silhouette head icons on a blue and orange background. Text reads: Dont underestimate the power of employees when launching a referral program.

    Article

    7 ways to make your referral program a success

    The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue.

  • A person adjusts a lamp in a room with shelves. Text over the image reads, Running a successful retail sales incentive program requires more than just numbers and metrics. The person is wearing glasses and an orange sweater.

    Article

    A blueprint for success: running a retail sales incentive program

    Running a successful retail sales incentive program required more than just numbers and metrics—it required passion, vision and a genuine commitment to the success and well-being of employees.