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Loyalty

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Marketing campaign increases pipeline

    A financial services firm wanted to drive newly converted clients to make appointments with sales reps. Their goal was to convert these clients to their corporate payment services offerings.

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.

  • A hand places a puzzle piece with a magnet symbol onto a block puzzle with people icons. Text reads: Hook your customers into your loyalty program during their first contact by removing barriers to engagement and accelerating earnings.

    Article

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact perception of your company and lead to drop off. But during acquisition, the stakes are higher. These are first impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term engagement, first impression moments are incredibly important.

  • Close-up of hands holding a smartphone. Text reads: The average person sees and hears between 4,000 and 10,000 messages per day. Background is blurred and colorful.

    Article

    What is attention currency and why is it important?

    The average person sees or hears between 4,000 and 10,000 marketing messages every day. A customer’s attention has become one of a marketer’s most valuable commodities. Learn how to build credible engagement and real attention currency with your customers.

  • A person in a brown and white plaid coat holds a smartphone and a coffee cup. Text on a pink background reads, What do your best customers say about you?.

    Article

    5 recommendations for supporting customer advocates

    Customer advocacy is the premier indicator of true customer loyalty. What your best customers say about you and what information they share with others is extremely valuable. So, what can you do to encourage and facilitate greater customer advocacy about your brand, products or services?

  • Colorful gift cards scattered on a wooden surface. Text reads The average US adult has $175 of unused gift cards at any given time, with emphasis on $175 and any in bold.

    Article

    5 ways gifting can inspire your customers and employees

    Surprising and delighting customers and employees can elevate your brand. So can the packaging.

  • A hand stacks wooden blocks labeled Mission and Goal, Value, First impression, Communication, Rewards. Text reads, You only get one chance to make a first impression. What’s your opening offer to enroll in your loyalty program?”.

    Article

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing.

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.