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Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management.
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Alignment between marketing and sales is an age-old challenge. Too many times what marketing is promoting is not what a company’s sales team is focused on selling. Even though there may be reasons for the disconnect, when the effort and investment is made to integrate, the rewards can be significant.
Case Study
A client aimed to boost growth and sales by enhancing channel partner engagement through learning. They created a dynamic partner portal and companion app, motivating partners with award points. Discover how this strategy influenced partner behavior and drove success in our case study.
Case Study
A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviors. Discover how this strategy exceeded expectations in our case study.
Webinar
How do you cut through the clutter in a constantly changing marketplace? It’s getting more and more difficult to break through and capture your audience’s attention, so it’s imperative to stay on top of new trends to create memorable and meaningful experiences, whether it’s for your employees, sales teams, channel or customers.
Webinar
ExxonMobil, a Fortune 3 company, has a complex business selling through its distribution channel. For decades, they had been in the dark with limited visibility to the data that could identify gaps and determine strategic moves to transform their business.
Case Study
A telecommunications client sought to boost employee understanding and confidence in their products through a gamified learning platform. We designed a program that significantly increased engagement and product knowledge, driving sales growth. Discover how this strategy led to impressive results in our case study.
Case Study
An entertainment client struggled to drive high-margin subscription sales through their telecom partners. We developed an incentive program that included stretch goals, competitions, and on-the-spot rewards. This approach led to significant increases in subscription sales and agent engagement. Discover the full story and impressive results in the case study.
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The effectiveness of channel loyalty programs relies on the clarity and framework of their rules.