Sales team motivation

  • Six diverse young adults stand in a row using digital devices, with the text “Turn engagement into results with gamified incentive programs” displayed above them on an orange gradient background.

    Article

    From recognition to results

    Traditional incentive programs were built to reward excellence, but they often forget to motivate improvement. Businesses need to motivate beyond the top 5% if they want to stay competitive. They need a system that inspires everyone to do their best work.

  • Three yellow paper airplanes fly on a blue background alongside the text: Designing a successful contest doesn’t have to be hard.

    Article

    Overcoming obstacles to contest design

    Picture this scenario: you’re in a meeting and sales are down. As you brainstorm ideas with your team, you suggest running a sales contest to close out the quarter strong. Your boss thinks it’s a genius idea and tasks you with designing a program to launch next week.

  • A variety of colorful gift cards are scattered across a wooden surface. The cards are in shades of green, blue, orange, and yellow, each with the text Gift Card written on its surface.

    Article

    Points versus gift cards

    The New Rules of Engagement® research shows employees who feel their organization’s incentives are exciting are eight times more likely to be inspired at work. But not all rewards drive behavior change and results.

  • A small, square gift box wrapped in light blue paper sits in a corner against a blue background. It is adorned with a glossy white ribbon tied in a bow on top.

    Article

    The trouble with money

    If you ask anyone, they’ll say cash is more appealing. But based on years of research and practical application, we know inspiration is more powerful than money when it comes to changing behavior.

  • Close-up of an illuminated light bulb on the right with a glowing filament. On the left, white text reads, Tackle the challenges with sales incentives to drive results. The background is dark with soft, abstract bokeh lights.

    Article

    Leveraging sales incentives

    Creating an effective sales incentive program is crucial for driving performance and achieving business goals. Here are some things to consider when designing a successful sales incentive strategy.

  • Hands of two people using a credit card machine. One hand holds a credit card, and the other operates the machine. Text on the image reads, In retail, the last four feet makes all the difference.

    Article

    Winning the last four feet

    For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can offset their advertising spend.