Sales team motivation

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Driving record tire sales in eight weeks

    A national retailer aimed to grow tire sales during an eight‑week seasonal push, motivating associates to sell more than their established baselines.

  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Case Study

    Driving digital adoption across the dealer network

    A truck manufacturer needed to accelerate dealer adoption of a new eCommerce ordering system to improve efficiency and tracking. Identifying the right influencers across a complex dealer structure was critical.

  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Case Study

    Transitioning rep rewards

    Dealer sales reps needed to increase RV sales over the prior year. Incentives included points for goal attainment, first sale bonuses and model‑specific bonuses. The customer also paid cash spiffs during a transition from cash to points.

  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Case Study

    The fast track to driving sales

    A luxury automotive manufacturer spent millions annually on cash incentives to drive Certified Pre‑Owned (CPO) vehicle sales. Despite the investment, the company lacked visibility into engagement, behavior change, and ROI, and sales performance showed minimal improvement.

  • A person in a suit offers a stack of cash to another, who raises a hand to refuse. The text says, Cash wins preference. It doesn’t win performance.

    Article

    Why cash incentives underperform

    Cash—and cash equivalents like gift cards—are often treated as the obvious choice because they’re flexible, familiar, and easy to defend. But the job of an incentive reward is to change behavior, increase effort, and lift results, not win a preference poll.

  • A blurred audience faces a screen displaying a bar graph, with text overlay: Sales kick offs done right deliver 3.2x the investment.

    Article

    Is your annual SKO your launchpad…or a liability?

    Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.

  • A woman with glasses looks at a tablet. Text: WEBINAR | ON DEMAND. The New Rules of Engagement for Sales. Photos of two men: Kurt Nelson, Ph.D., The Lantern Group, and Mark Hirschfeld, BI WORLDWIDE.

    Webinar

    The New Rules of Engagement® for Sales

    Watch this webinar for a data-driven discussion on how today’s most effective sales organizations balance compensation, communication, and inspiration to drive results, especially in times of change.

  • A coffee cup, saucer, and laptop sit on a wooden table in a warm-lit room. Overlaid text reads: When leadership communication lacks clarity, trust drops nearly 15 points.

    Article

    Is TMI Syndrome disengaging your sales force?

    Information is power until it isn’t. For many sales organizations, communication has become a flood. Too much, too scattered, too impersonal. Our global research shows that “TMI Syndrome” (too much information) is one of the biggest engagement killers in sales today.

  • A smiling woman celebrates inside a box. Text reads, Non-cash rewards create emotional impact that money doesnt provide. Orange suitcases, photos of happy people, and a smartwatch are also shown.

    Article

    Why cash alone can’t buy commitment

    While employees often say they want cash, their behavior tells a different story. When companies balance monetary rewards with personalized, aspirational recognition, they don’t just compensate employees, they inspire them.

  • White and pink text on a dark pink background with upward-pointing, glowing arrows reads: The best sales incentive programs strengthen connection, loyalty, and appreciation while driving performance.

    Article

    6 ways to build sales incentives your team will love

    The sales landscape continues to rapidly evolve, and companies are rethinking how they inspire and reward their sales teams. Here are six sales incentive strategies that you can use to motivate and engage your sales teams while showing them a little well-earned appreciation.