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How to create a competitive advantage with incentive compensation
Incentive compensation can help you build your brand, differentiate in a competitive talent market and, in doing so, increase your chances of success in the market.

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Incentive compensation can help you build your brand, differentiate in a competitive talent market and, in doing so, increase your chances of success in the market.

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About 50 years of studies have shown if you ask a sales person how they would like to be rewarded for performance the answer is almost always “cash.” But is cash the most effective sales performance incentive? Learn what University of Minnesota researchers found when they pitted cash versus non-cash rewards in a $700 million business segment.

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SPIFs, or special incentive promotions, can effectively drive immediate results. How do you make sure you’re getting what you need out of the SPIFs you run? Let’s take a closer look at what goes into them – and what you may need to think twice about.

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When looking at behavior and results-based recognition in your organization, partial reinforcement and probabilistic rewards are some of the most effective tools available for cutting through the static. Variable structures can be just the layer your reward strategy needs to recapture employees’ attention.

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Every gamification program is unique but all gamification programs exist to motivate the people participating to increase adoption, engagement and retention. Having goals at the center of the gamification journey allows participants to clearly understand the objective of the program and for organizations to measure the effectiveness of the audience’s efforts.

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The current sales landscape still contains some of the previous hurdles, but new ones have also popped up. To clear these hurdles and have success, you’re going to need to up your game plan accordingly.

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In any organization, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results. However, inspiring employees to go above and beyond their job description requires more than just monetary incentives. It demands a culture of inspiration that fosters engagement, creativity and a sense of ownership.

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With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king?

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When it comes to sales incentives, it’s not enough to just have them – they need to be strategic, focused and inspirational to the specific needs of your sales audience.

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How do you cut through the clutter in a constantly changing marketplace? It’s getting more and more difficult to break through and capture your audience’s attention, so it’s imperative to stay on top of new trends to create memorable and meaningful experiences, whether it’s for your employees, sales teams, channel or customers.