Align, learn, compete
Sales associates struggled to adopt a new product and needed clearer understanding of its purpose, components, target audience, and how to sell it. Leadership also needed stronger field alignment and a way to drive consistent steps‑to‑the‑sale behaviors.
RESULTS
The program drove 91% engagement and major activity growth, with client meetings up 550%, concepts up 860%, and proposals up 850%. Motivation remained strong, with 94% driven by points, 85% by leaderboards, and 96% enjoying the overall experience.
Industry
Consulting services
Problem space
Sales team motivation
Services
Communications
Gamification
Learning
Rewards
Technology
Bunchball Impact
Challenge
Sales associates struggled to adopt a new product and needed clearer understanding of its purpose, components, target audience, and how to sell it. Leadership also needed stronger field alignment and a way to drive consistent steps‑to‑the‑sale behaviors.
Solution
We launched a two‑phase gamification program: learning missions to build product fluency, followed by performance missions to convert knowledge into action. Points, leaderboards, and a grand‑prize incentive kept motivation high and aligned the field around the new solution.
Results
The program drove 91% engagement and major activity growth, with client meetings up 550%, concepts up 860%, and proposals up 850%. Understanding improved significantly—99% felt confident in the solution, 96% in its components, and 93% in its target audience. Motivation remained strong, with 94% driven by points, 85% by leaderboards, and 96% enjoying the overall experience.
