Boosting core sales during slow seasons
350 sales reps needed to grow a core product line over one slow summer month. Leadership needed a simple, motivating structure to lift performance quickly.
RESULTS
The team delivered 17% growth over baseline (beating projections by 10%), 52% exceeded baseline, and the sprint returned a 6.5:1 ROI.
Industry
Telecommunications
Problem space
Sales team motivation
Services
Contests and incentives
Rewards
Technology
GoalQuest
SalesMaker
Challenge
350 sales reps needed to grow a core product line over one slow summer month. Leadership needed a simple, motivating structure to lift performance quickly.
Solution
A one‑month GoalQuest program established personalized stretch goals tied to individual baselines, encouraging concentrated effort.
Results
The team delivered 17% growth over baseline (beating projections by 10%), 52% exceeded baseline, and the sprint returned a 6.5:1 ROI.
