May 03, 2022
Written by: Tim Altier, Solution Architect, Technology Solutions Group
(View Author Bio)
Warren Buffet calls the smartphone screen "the most valuable real estate in the world." Learn more about how to leverage daily mobile moments to drive results and meet your business objectives.Scroll Down
But consider all the experiences that are facilitated through our phones today. Business-to-business interactions. Business-to-customer interactions. Personal interactions. To be successful, you need to engage your audience where they live — on their phones. According to Pew Research Center, 97% of Americans own a cell phone today and 15% of American adults are “smartphone-only” internet users.
Think about how many times we look at our phones in a day. In line at the grocery store. Putting gas in the car. They even have a name for this – the mobile moment, or those times in our day when we stop what we are doing to check a notification, text or the news. Warren Buffet calls the smartphone screen “the most valuable real estate in the world...worth a fortune.” How would you like your brand front and center in that real estate?
But don’t be the hammer looking for something that resembles a nail. Mobile engagement is tactical so it’s important to start strategically:
The strategy will vary but is grounded in what will move your business forward: acquire more customers or foot traffic, recruit more and better candidates to fill open positions, get sales associates to cross-sell and upsell customers, increase product knowledge among your channel partners or create brand ambassadors. And regardless of whether your audience includes customers, employees, salespeople or channel partners, you ultimately need to drive behaviors, such as:
Once you’ve set your strategy and outlined desired behaviors, it’s time to determine the best mobile solution to facilitate the interaction. As you do that, remember: Technology enables — rewards inspire. Even the simplest, easiest technology is not enough on its own to motivate someone to complete a behavior. There needs to be a reason or motivation to do so — a reward.
Consider that human beings interact in many ways: face-to-face, one-to-one virtually or remotely, or one-to-many as in social media or professional networking. While there are mobile and digital technologies to facilitate each of these types of interactions, the mobile wallet pass is growing in popularity because it’s multi-functional, keeping your brand top of mind with your audience:
These assets combined with a mobile communication strategy capture mindshare, drive results and meet your business objectives. As you work to enhance your brand’s mobile engagement opportunities, keep these best practices in mind: