Dec 14, 2017
It’s not enough for your message to be understood; real meaning happens when your message is felt.
If you’re planning a corporate meeting or event, you’ve got a lot of your mind: transportation, agendas, logistics, budgeting, rehearsals, food and beverage. The list is long and stakes are high. The time, energy and resources funneled into an event means one thing: you’ve got to get this right.
Any good planner driving towards the finish line of an upcoming event is focused on messaging, presentations and making sure the content is looking perfect. After all, sharing information is what meetings are all about. Unfortunately, too many event professionals overlook something major as they craft and refine their key message: emotion.
Information perfectly packaged into concise bullet points will mean nothing to your audience if they don’t feel a connection. It’s not enough for your message to be understood; real meaning happens when your message is felt.
Start with a simple question: How do you want your audience to feel?
Inspired? Excited? Empowered? Optimistic? Proud? Ambitious?
Take time to ponder how emotions can work in your favor. Consider using Plutchik’s model of emotions to refine your direction and keep the following in mind:
As you carefully craft your meeting message, don’t forget to weave feelings into the experience. If you want your message to hit home, create authentic moments to foster meaningful emotions.