Oct 01, 2020
Written by: Mark Hirschfeld, VP of Research and Strategy, BI WORLDWIDE
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Through continued conversations with sales leaders and marketing professionals across the country, we've stayed informed about how they are meeting the changing needs of the market, realigning their sellers to meet those needs.Scroll Down
It has been approximately six months since the beginning of the pandemic
in the United States. My colleague Larry Hoglund and I have continued our conversations with over fifty sales and marketing executives across the country.
To be sure, some of the destinations have taken these leaders to places they could not have imagined.
We can be informed by their journeys regarding how they are meeting the changing needs of the market, realigning their sellers to meet those needs and addressing organizational and cultural issues that can impact their ability to keep their brand promise. Here are the key “lessons learned” from our panel of executives to:
In the Lord of the Rings one of the heroes exclaims: “I have passed through fire and deep water, since we parted. I have forgotten much that I thought I knew and learned again much that I had forgotten.” As we pass through the fire and deep water of these challenging times, let us remember and be inspired by what has brought us here and how we can best move forward.