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The Behavioral Economics of Lifecycle Marketing

Apr 22, 2015

Written by: Mark Pearson
(View Author Bio)

Overview

Discover how behavioral economics plays a role in the four stages of lifecycle marketing. 

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Mark Pearson BI WORLDWIDE

Mark Pearson

Vice President
Loyalty Marketing

Mark is responsible for multi-channel marketing strategy and solution design. He applies expertise in customer lifecycle, loyalty and interactive marketing to develop programs that leverage behavioral economics and gamification to drive engagement and targeted behaviors. Most programs are deployed online via responsive design, often incorporating social media extension and sales channel integration. Mark has more than 25 years of experience, a BA in English from Gustavus and an MBA in Marketing from St. Thomas.