Feb 07, 2018
Written by: Matt Givand
(View Author Bio)
Thriving companies see employee engagement and marketing as two sides of the same brand coin. You can’t have one without the other. It’s critical to prioritize brand experience for employees as much as customers.
Want to elevate your HR strategy?
Start by helping your employees fall in love with your brand.
Because your customers’ experience with your brand will rarely be better than your employees’ experience with your brand.
Translation: If you want an A+ from your target customers, you better lay the groundwork to get an A+ from your employees. If you’re willing to settle for a C from your employees, you better be willing to settle for a C (or worse) from your customers.
For years, we’ve been saying that employees make or break a business. And that has never been truer than it is today.
Employees are having a moment. They are no longer faceless workers hidden behind a flashy logo or product; instead, companies are invited o be brand advocates and forge a real, human connection.
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