Research Materials

Win over employees. Win over customers.

Feb 07, 2018

Written by: Matt Givand
(View Author Bio)

Thriving companies see employee engagement and marketing as two sides of the same brand coin. You can’t have one without the other. It’s critical to prioritize brand experience for employees as much as customers.

Turn HR into your company's secret weapon.

Want to elevate your HR strategy?

Start by helping your employees fall in love with your brand.

Why?

Because your customers’ experience with your brand will rarely be better than your employees’ experience with your brand.

Translation: If you want an A+ from your target customers, you better lay the groundwork to get an A+ from your employees. If you’re willing to settle for a C from your employees, you better be willing to settle for a C (or worse) from your customers.

For years, we’ve been saying that employees make or break a business. And that has never been truer than it is today.

Employees are having a moment. They are no longer faceless workers hidden behind a flashy logo or product; instead, companies are invited o be brand advocates and forge a real, human connection.

Download our take on why EVP and CVP should work hand-in-hand. Check it out.

Learn how to to make EVP your MVP.

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Matt Givand

Vice President and Creative Director, Communications

Matt brings a broad background in communications strategy, adult learning theory, and applied behavioral economics grounded in classical philosophy to solve business challenges in the context of human needs. He has a passion for the science behind the art of marketing. His primary focus is to authentically understand the emotional triggers of audiences in order to change mindset and behavior, driving business results. As Vice President of Communications at BI WORLDWIDE, he is currently leading an integrated communications practice designing and developing both sales engagement and employee experience marketing solutions for Global 2000 companies.