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Thought Leadership

  • Six diverse young adults stand in a row using digital devices, with the text “Turn engagement into results with gamified incentive programs” displayed above them on an orange gradient background.

    Article

    From recognition to results

    Traditional incentive programs were built to reward excellence, but they often forget to motivate improvement. Businesses need to motivate beyond the top 5% if they want to stay competitive. They need a system that inspires everyone to do their best work.

  • A woman with curly hair looks at her phone and smiles. Text on the left says: Personalization is essential to your marketing strategy. The words essential and marketing strategy are highlighted in yellow.

    Article

    Levels of personalization in content strategy

    When customers sift through the promotional messages that flood their inboxes and social media feeds, which ones are they most likely to give their full attention to?

  • Text on a dark background reads, How can AI change your recognition strategy? with AI and your in bold. Colorful, wavy light patterns in orange, pink, and blue decorate the lower part of the image.

    Article

    AI-powered recognition: Delivering results from day one

    We’ve always believed that recognition can transform the employee experience. When done well, recognition is timely, meaningful, and drives real behavior change. But what if we could make it even more impactful, personalized, engaging, and effortless?

  • A person in a white shirt pushes three wooden blocks with sad faces. The text reads: The most expensive recognition program is the one that doesnt produce outcomes.

    Article

    9 things to consider when choosing a recognition and reward program

    Recognition should not be just a “nice-to-have.” It should fuel a company’s strategic imperatives. But not all recognition and reward programs are created equal.

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.

  • Colorful backpacks lined up on a surface outdoors with the text: Turn every award moment into a lasting brand experience. appearing on the left side of the image.

    Article

    Beyond swag: How strategic merchandise inspires action and strengthens brands

    For marketing and sales leaders, the challenge isn’t just about brand visibility: it’s about driving action, fostering loyalty, and creating moments that matter. Merchandise and awards should do more than just bear a logo; they should solve business challenges in a way that inspires and motivates.

  • A yellow paper airplane follows a dotted upward path above ascending bar graphs. Text reads: How does recognition help you reach your big goals? with recognition and your big goals? highlighted in orange.

    Article

    Recognition’s impact on business results

    At BI WORLDWIDE, we help our clients deliver real, tangible results through our recognition programs. When we ask program owners about their big goals, we often hear things like “improve culture” or “create a sense of purpose.” These are great goals, and we can certainly help with them. But that’s not what we’re asking.

  • A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.

    Article

    Building loyalty in a click-and-swipe-world

    In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.