Thought Leadership
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Article
Creating an inclusive culture for employees with mental illness
When people thrive at work, they are more likely to feel physically and mentally healthy overall and to contribute positively to their workplace. This creates both a responsibility and unique opportunity for leaders to create workplace environments that support the health and well-being of workers.
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Article
Customer feedback is important to any loyalty program – but when is enough enough?
Today the average American household is enrolled in around 29 different loyalty programs. But, on average, they are only truly active in about 4 or 5 of them. But how many of these companies have truly earned the right to your attention?
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Article
Rethinking the rebate
Rebates have long been used to influence sales results with channel partners. But should that be the only thing your company focuses on?
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Article
Prevent quiet quitting by your customers
Keep your customers satisfied and prevent them from “quiet quitting.”
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Article
Maximizing channel engagement through effective channel loyalty rules
The effectiveness of channel loyalty programs relies on the clarity and framework of their rules.
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Article
Driving loyalty program success: the importance of timely communications
The average person consumes about 34 gigabytes of information a day, making it a struggle to keep even our highest priorities top of mind. In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will.
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Article
Building relationships by enhancing your loyalty program
Loyalty is more than just repeat business – it’s about building relationships. It’s changing the narrative from a one-dimensional exchange based on the winning discount to one that fosters engagement, emotional connections and trust.
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Article
Elevate employee recognition with IBM watsonx
Employee recognition drives retention. Learn how BIW and IBM watsonx help managers strengthen teams and drive engagement.
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Article
6 benefits of showing gratitude at work
We’re all familiar with recognition and how we feel when we’re recognized. But what’s not talked about as much is how showing gratitude benefits the giver. Giving serves a far greater function than just enabling someone else to receive.