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Customer loyalty

  • A woman with curly hair looks at her phone and smiles. Text on the left says: Personalization is essential to your marketing strategy. The words essential and marketing strategy are highlighted in yellow.

    Article

    Levels of personalization in content strategy

    When customers sift through the promotional messages that flood their inboxes and social media feeds, which ones are they most likely to give their full attention to?

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Marketing campaign increases pipeline

    A financial services firm wanted to drive newly converted clients to make appointments with sales reps. Their goal was to convert these clients to their corporate payment services offerings.

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.

  • A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.

    Article

    Building loyalty in a click-and-swipe-world

    In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.

  • Hands typing on a laptop keyboard with digital icons floating above. Text on the right reads, Social proof validates our decisions.

    Article

    The power of social proof

    Think about the recent purchases you have made or the travel you have planned. How many reviews did you look at before making your final decision? In our connected world, “non-marketing” messages such as reviews are often the strongest voice – it’s the customer speaking on behalf of a brand.

  • A small, red velvet heart stands on a dark, textured surface with bokeh lights in the background. The text reads, Improve customer retention with personalized appreciation.

    Article

    A three-step formula to improve customer retention and drive lasting loyalty

    In today’s competitive market, building strong relationships with customers is more important than ever. Customer appreciation is an effective way to increase these connections.

  • A hand places a puzzle piece with a magnet symbol onto a block puzzle with people icons. Text reads: Hook your customers into your loyalty program during their first contact by removing barriers to engagement and accelerating earnings.

    Article

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact perception of your company and lead to drop off. But during acquisition, the stakes are higher. These are first impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term engagement, first impression moments are incredibly important.

  • Close-up of hands holding a smartphone. Text reads: The average person sees and hears between 4,000 and 10,000 messages per day. Background is blurred and colorful.

    Article

    What is attention currency and why is it important?

    The average person sees or hears between 4,000 and 10,000 marketing messages every day. A customer’s attention has become one of a marketer’s most valuable commodities. Learn how to build credible engagement and real attention currency with your customers.

  • A person in a brown and white plaid coat holds a smartphone and a coffee cup. Text on a pink background reads, What do your best customers say about you?.

    Article

    5 recommendations for supporting customer advocates

    Customer advocacy is the premier indicator of true customer loyalty. What your best customers say about you and what information they share with others is extremely valuable. So, what can you do to encourage and facilitate greater customer advocacy about your brand, products or services?